Remember the anxiety you felt in school before you learned how to solve a certain math problem? For many the problem seemed difficult even before attempting to solve the problem. Many of us remember the anxiety around math tests. The joke has been that “as long as there are math tests there will always be prayer in schools”.
Fast forward to today and still many adults have anxiety around math related topics such as Finance and Investing. Many choose to “keep their head in the sand” in regard to investing and retirement planning because they are afraid they will make a mistake with the numbers, or they simply do not understand the processes.
Well you’re in luck! New tools are available to educate in an easy and entertaining way that can eliminate much of the anxiety that keeps people from accomplishing their goals. Welcome to the age of the “Explainer Video”. These types of videos use animation, live action or a mixture to explain a concept in a way that can be understood without reading the entire book, or getting a college degree in the subject. Another method I would like to mention is Motion Comics (moving pictures/art). Motion Comics take images and animate them. When combined with voices and sound effects, this method is very effective at communicating messages.
Another critical aspect to these tools is that they can be produced to not only explain, but to be entertaining. A message is more effective if delivered in an entertaining way. The term that has been coined for this is “Infotainment”. The entertaining aspect of a production is the “sugar that helps the medicine go down”. There is an opportunity to use these new Infotainment tools in virtually any industry to communicate effectively any issue or complex idea you want to get across to your audience.
Explainer Videos and Motion Comics can explain topics related to Finance, Health Care, Insurance, Manufacturing etc. Additionally, Companies can use explainer videos to on-board new employees or train current employees. Medical companies and hospitals can release informational content that can improve clinical results (such as handwashing).
According to the CDC, “On any given day, about one in 25 hospital patients has at least one healthcare-associated infection.” Schools could benefit greatly and experience improved student attendance levels from an entertaining explainer video on handwashing.
Terminus Media is a diverse company that has produced Explainer Videos for a diverse set of clients. We are an example of a “one stop shop” for the creative services needed for Explainer Videos.
For more information on Explainer Videos please visit terminusmedia.com and view the examples provided.
Best wishes for reaching your audience with your message!