An explainer video entertains and educates potential customers about your product or service in a very short period of time. Time is the one thing that potential customers will not waste reading and deciphering the mysteries of a long boring sales pitch. On average, you have about 8 seconds to sell yourself or your product to potential consumers. You may have a great product or message but if that message is locked away in HUGE blocks of text or confusing charts and graphics – 8 out of 10 people will never read it.
When you use an explainer video that is crafted with your customer’s problems, needs, and desires in mind – you will always be presenting a topic they care about – themselves! It is all about them and what they need and how our product or service can meet a need they have (which we will communicate in the first 30 seconds). So we start with first things first – the customer – and the problem they are facing.
Next, we briefly share how our product or service can address the problem or need the customer is facing. Now is the time to share the core benefits of the product and what we do.
Lastly, we end your video with a call to action! “Check out our website!” “Sign up for our newsletter!” “Call us now!” “Click here!” – and we make sure they know exactly how we can help them and how they can get in touch with us.
Studies show that 85% of people are more likely to buy a product once they see an accompanying explainer video! So let’s get started on your explainer video today! Contact us!