If you can tell a story, you can change the world. Storytelling is the primary way that human beings have passed on knowledge from the beginning of time. Weather its cave men sharing what worked in the latest hunt or explaining to a friend today how an app improves our lives – we communicate by telling stories. The problem today is that so many companies are trying to “sell” instead of “tell” their story. Who are you? What do you do? How do you do it? How can your company’s products and services benefit your potential customers? There is so much noise with commercials, pop up ads, deceptive links, spam e-mails, etc. – that people filter out everything they consider unnecessary information.